There is a method to speed this up. Like i said i am using HeidiSQL. This is not the best software on the planet, but is simple for me and that is why i like it. When it comes to database initial loading where it need to create all the tables it is damn slow. Reference database is huge to create and it takes forever. The good thing is that you don't need it, after you have created it once, and it is just sitting there on your server until next major update which is once in 1-2years. If you are in a hurry to make it rolling, please use SQLyog 64bit program for initial load of databases. It is at least 10x faster.
Process:
1.Log to your sql server with it
2.Right click and create database ie. sedb74_reference
3.Right click on created database and select Import, Execute SQL script
4.Select the database
You will notice light speed comparing to Heidi. You can continue with SQLyog if you like it even after this, because it can do the same thing and more...only faster. For my taste in normal use Heidi is better, but it is a meter of taste:) Later when your campaign will need saving and loading of database with data inside, it will be matter of minutes not hours.
Cheers,
Thor